The SharpBetting system analyses football and horse racing betting markets and seeks to find value bets in both. Sportsbooks and casinos make their profits by building a margin into the odds they offer. The goal of the SharpBetting system is to find situations where the odds are in your favour so you can turn the tables on the sportsbooks. 

The founders of SharpBetting have been doing this for some time.

Football system

Our football betting system is our primary system. It seeks to find thousands of value bets a month.

We built a database of millions of historical football matches and gathered odds on those matches for the 1X2, both teams to score (BTTS) and total goals markets. We used machine learning algorithms to build models that calculate the true probability of betting outcomes. We then tested these models against the historical odds for profitability.

The system was then deployed. Initially we used a live feed from 10 sportsbooks. When the odds on the sportsbooks change, so do the potential bets on the system. David made £8,000 in 100 hours of using the system. Leah, who had never bet before and knew nothing about football, made £7,500. Chris made over £100,000 in the course of a year.

We have rigorously tested the system behind closed doors and in public for anyone to follow for free,  using the David’s Daily column on the Sharpbetting website. David's Daily achieved a 15% return-on-investment (ROI) after 1,000 bets and has picked up a loyal following in the process.

Horse racing each-way system

The horse racing each-way system provides hundreds of value bets a month.

The system seeks to highlight inaccuracies in the odds offered by sportsbooks on the place element of each-way bets. This article explains why these inaccuracies occur.

The live system analyses the sportsbooks for opportunities and updates the list of value bets available. The racing markets tend to be much faster and more frequently moving than football markets so users have to be quick to get the price. 

Unlike football bets, which are available 24/7, the racing bets are available from around 9am on the morning of the race. Bets may appear until the end of racing but the best time to place bets is in the mornings as the prices are settling down.

Our free service - Sharp Starter

Our free Sharp Starter service provides up to 2 football picks and 2 racing picks at any one time. All you need to get started is an email address. 

The picks are the next available matches and races from the value bets main list. For football, as one match starts, new picks for upcoming matches will appear in the feed.  For racing, the picks may change during the morning as prices change. 

The Sharp Starter is the right membership for you if you want to try out the system at no cost. It works across all devices. Sign up now for free.

Full service (Sharp Monthly or Sharp Day Pass)

The full SharpBetting system is available on a monthly subscription or for a single day (24 hours). The Sharp Day Pass is ideal if you want to try out the full system or only want to use it for occasional sessions. The Sharp Monthly package is preferable if you want access to the full system regularly, 24/7, all month. 

The football and racing picks are split over 2 pages. The football page has picks for the next 24 hours and the racing for the current day.

The system analyses odds from 10bet, 32Red, AK Bets, Bet Goodwin, Bet365, BetfairSB, BetFred, BetMGM, BetUK, BetVictor, Betway, Boyle Sports, Bwin, Copybet, Coral, Dragon Bet, Geoff Banks, Grosvenor Casino, Hollywood Bet, Ladbrokes, LeoVegasUK, Midnite, Paddy Power, Quinnbet, SkyBet, Sporting Index, Spreadex, Star Sports, Talksport Bet, Unibet, Virgin Bet, William Hill. Not every bookmaker is available for both football and racing.

The advantages of full access are:

  • Get many more bets.
  • Get bets earlier when there may be more value.
  • Scale up and reduce variance in a quicker time. 
  • Scale over many bookmakers opening up the opportunity to place positive-value accumulators.
  • It's a lot more fun.

The Risks

Please understand that your capital is at risk when using any betting system or financial investment vehicle. Our models have been successful historically for real-money betting. However, users should be aware when placing value bets there can be losing runs (as well as better-than-expected winning runs).

During the first 1,500 bets powered by the SharpBetting system and shared by David's Daily Football Previews, from August 2024 to March 2025, roughly 40% of the bets won.  Activity averaging 5 or 6 bets per day (a few minutes effort), resulted in a profit in 50% of the days.  That meant 60% of weeks were profitable, and 80% of months were profitable.  This is to illustrate that this system works in the long-term, and is not a get-rich-quick scheme.  

We cannot advise on individual staking plans but as a rule-of-thumb, variance is better mitigated by having 1,000 £1 value bets, than 10 £100 bets. There are so many bets available through the system, it is possible to get into the long-run fairly quickly through lots of smaller bets. David has written an article on a strategy for this here.

Do NOT sign up to SharpBetting if:

  • You are going to bet with money you cannot comfortably afford to lose.
  • You are looking for a guaranteed income to feed yourself / your family.
  • You think you will struggle to cope with the variance of a losing run.

    

Finally

We want our members to have success with the system that we have spent many, many long days building, testing, and refining. We want SharpBettors to enjoy some of the successes that we have had ourselves. From the many testimonials we have received since we launched the website in early 2024, we think we are achieving that. And most importantly, we want it to be fun. 

Sign up for free to join and start SharpBetting today.

The SharpBetting Team.